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Hybrid Shoppers Are Here To Stay
Not too long ago, consumers were typically grouped into 1 of 2 shopping categories: in-store or online. Today the makeup of consumers is changing before our eyes, with more than half now considered hybrid shoppers relying on both in-store and online sources.
![](https://www.marmonretailsolutions.com/wp-content/uploads/2021/10/infographic-HybridShopper_580x435.jpg)