Tag Archives: Hybrid Shopper


How Retailers are Accommodating Hybrid Shoppers

Hybrid shoppers are some of the most valuable in retail because they spend more. But these shoppers also have higher expectations for convenience than shoppers as a whole.

Hybrid shoppers are some of the most valuable in retail. These days customers begin shopping before they even step foot in a store. Where digital and physical retail were once considered separate worlds, over the years they’ve combined to provide shoppers a single, frictionless experience. In the process, a new class of consumers has developed: […]


Hybrid Shoppers Are Here To Stay

Not too long ago, consumers were typically grouped into 1 of 2 shopping categories: in-store or online. Today the makeup of consumers is changing before our eyes, with more than half now considered hybrid shoppers relying on both in-store and online sources.